Shoppers will soon experience a throwback to the 70s as Tesco, Asda and Morrisons resume their sales of a cult shandy.
Heineken announced its revival of Foster’s Proper Shandy last month, marking one of the larger company’s first innovations for decades.
The cult 70s drink packs a variety of zesty notes followed by a smooth aftertaste of beer.
It has an alcoholic strength of three per cent and is the “ultimate combination of tasty and refreshing,” according to Asda.
Shandy shot to fame as a refreshment in the 1850s
Foster’s
Many fans caught wind of the revival on social media, where they warmly welcomed its revival.
One X user wrote: “Decent, I really enjoyed it. Refreshing, but also a decent taste to it.
“I will be getting involved again, this will be a regular in the fridge at Kev towers, especially in the summer.”
Another commentator shared: “I remember when Fosters brought out Radlers [it] was a refreshing summer drink similar to shandy and much better than the actual brew. I will be trying this.”
The comeback of the 70s beverages comes as the popularity of low-alcohol drinks is on the rise.
The lower ABV caters to the 40 per cent of adults who say they want to moderate their drinking, according to Kantar.
Richard Barnes, marketing manager of Foster’s at Heineken UK, commented: “We are thrilled to be launching Foster’s Proper Shandy to the off-trade, delivering something brand new into classic laeger and reigniting interest in the category, not only for existing drinkers but also to help recruit new ones.
“Foster’s is such a well-known, trusted brand and there was a clear gap in the market for a quality shandy in a convenient format, and at an affordable price.
Shoppers are flocking to Tesco to get their hands on the old-school drink
PA
The supplier said it intended to give shoppers a quality shandy to enjoy at home that breaks away from their classic lager range.
The brand introduced a two per cent ABV Radler cut with lemon in 2013 but discontinued the line in 2020.
The latest drink, which follows closely in the footsteps of its predecessor, will be launched in supermarkets this month.
It will be available across the grocery, wholesale and convenience stores in 440ml packs of four and 10.
Laura Adams is a tech enthusiast residing in the UK. Her articles cover the latest technological innovations, from AI to consumer gadgets, providing readers with a glimpse into the future of technology.
