- Kate has been spotted drinking Guinness twice in 2020 and 2017
- Kim Kardashian posed with a pint in London last year
Picture a Guinness drinker, and what probably comes to mind is a burly rugby lad.
But, thanks to the influence of the Princess of Wales and Kim Kardashian, it seems women are determined to kick that image into touch.
There was a 24 per cent rise in the number of female Guinness drinkers in the UK in the second half of last year compared to the same period the year before.
Debra Crew, chief executive of alcohol company Diageo, which owns the brand, said this was largely thanks to endorsements from two of the world’s most famous women, who have both been pictured enjoying a pint.
Ms Kardashian made headlines last year when she posed with a pint of the Irish stout during a visit to London.
She also drank a ‘baby Guinness’ shot, which is made with coffee liqueur and Irish cream.
Kate has also been spotted with a Guinness in hand on numerous occasions, including on a visit to Ireland in 2020 and on St Patrick’s Day in 2017 where she was seen swigging a glass with the Prince of Wales.
Ms Crew said: ‘You see people like Kim Kardashian all of a sudden drinking Guinness when she’s in London, or Kate Middleton – these things catch on.’
Robert Johnson is a UK-based business writer specializing in finance and entrepreneurship. With an eye for market trends and a keen interest in the corporate world, he offers readers valuable insights into business developments.
