World’s smelliest cheese ‘The Minger’ to go on sale at Asda

“Our dedicated expert team works really hard to create a unique range of European-style cheeses, handmade using quality local sourced cow’s milk, which comes from traditional breeds where the cows are free-roaming and grass-fed,” added Mr Stone.

“Washed rind cheeses are very seldom seen on supermarket shelves so this is a really exciting time for cheese-lovers – especially for all those festive cheeseboards.”

With the addition of these listings, Asda customers will be able to buy all five Highland Fine Cheeses, including its signature Highland Brie and Black Crowdie.

Ashley Connolly, Asda buying manager, said: “We are continually looking for opportunities to work with the best local suppliers to find really quality and innovative products, so we’re over the moon about our new partnership with Highland Fine Cheeses. I’m sure these lines are going to feature heavily on the festive cheese-boards.”

Ned Palmer, author of the best-selling book, A Cheesemonger’s History of the British Isles, said Highland Fine Cheeses had a reputation for making “very powerful and pungent” cheeses.

He added that washed-rind cheeses such as the Minger are the “marmite” of the cheese world. “Their bark is often worse than their bite so if you can get past the aroma, they can be very pleasant to eat.”

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