Princess Eugenie jetted to Saudi Arabia to support her sister Princess Beatrice.
Princess Beatrice, 35, spoke at the Open Forum: Meet the 21st Century Entrepreneurs event in Riyadh over the weekend.
The event, part of the World Economic Forum, hosted several speakers including the Princess of York.
The other speakers were Yara Ghouth, Maelle Gavet, Fahad bin Mansour bin Abdulaziz Al-Saud, Hisham Al-Falih, and Nabeel Koshak.
Princess Beatrice and Princess Eugenie pictured in Saudi Arabia
X / Amena Bakr
Princess Eugenie, 34, attended the event to hear her older sister speak in the discussion panel.
Beatrice spoke proudly on the panel about her involvement in the technological world.
She said: “The whole conversation around the social contract between business, entrepreneur and government is blending itself into this ecosystem.
“And you know, what I’m seeing as somebody that’s been working with a lot of entrepreneurs is that they’re really excited to take on this challenge.”
Princess Beatrice speaking at the World Economic Forum
World Economic Forum
The description for the event read: “With recent technological advancements, the ability to start and operate a business has become more accessible than ever.
“But what qualities distinguish successful entrepreneurs in the dynamic landscape of the 21st century?”
Princess Beatrice works at the software company Afiniti as its Vice President of Strategic Partnerships.
She is also the director of a company called BY-EQ, which she set up in 2022 under her work name, Beatrice York.
Princess Eugenie and Princess Beatrice are not working royalsGetty
Princess Beatrice and Princess Eugenie are incredibly closeGetty
This was also the name she used during her school days at St George’s School in Ascot.
Beatrice recently attended a glitzy event at the Spotify London office, where she hosted a discussion about the future of technology.
The mother-of-one was joined at the VIP event by former Warner Bros Discovery boss Priya Dogra and Sakshi Chhabra Mittal, the founder of science-based meal delivery service Foodhak.
James Parker is a UK-based entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to the West End, he offers readers an insider’s perspective on the world of movies, music, and pop culture.
