Andrea Williams, chief executive of Christian Concern, said: “The Bible is the source of hope and joy and what inspired the founders of the company to make the best syrup in the world. The signature verse of Tate and Lyle’s Golden Syrup points to the eternal.
“They have traded the enduring appeal of their brand for a momentary fad. It’s not worth it and is actually very sad.”
The Book of Judges details Samson killing a lion with his bare hands before returning to the carcass a few days later to find a swarm of bees had created a hive in its body.
In the story, Samson then took honey from the hive, and fed it to his parents without telling them where he got the honey from.
He later asks guests at his wedding to solve the riddle: “Out of the eater, something to eat; out of the strong, something sweet.”
A version of the riddle was chosen for the logo of Lyle’s Golden Syrup, and has remained on the tins ever since.
The rebrand will take place across the full product range, excluding the classic tin, which will retain the original illustration.
‘Fresh redesign’
James Whiteley, brand director for Lyle’s Golden Syrup, said: “We’re excited to unveil a fresh redesign for the Lyle’s Golden Syrup brand.
“While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs.
“Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s.
“We’re confident that the fresh new design will make it easier for consumers to discover Lyle’s as an affordable, everyday treat, while re-establishing the brand as the go-to syrup brand for the modern UK family, featuring the same delicious taste that makes you feel Absolutely Golden.”
Lyle’s Golden Syrup is owned by Tate & Lyle Sugars. The company was contacted for comment regarding the claims that it was “eradicating” its connection to Christianity.
William Turner is a seasoned U.K. correspondent with a deep understanding of domestic affairs. With a passion for British politics and culture, he provides insightful analysis and comprehensive coverage of events within the United Kingdom.
