Amazon Prime Video users will need to pay a new monthly fee if they want to go ad-free, under a new shake-up.
Amazon Prime Video will start showing adverts on the streaming platform from February 5, 2024, in the UK and Germany.
The advertisements will be played on films and TV shows on Prime Video.
Customers will be able to pay an extra £2.99 fee on top of their subscription to go ad-free, equivalent to an extra £35.88 per year.
Amazon Prime Video users will need to pay a new monthly fee of £2.99 per month, on top of their subscription fee
GETTY
Amazon said it aims to have “meaningfully fewer ads than ad-supported TV channels and other streaming TV providers”.
In an email toPrime members, Amazon said the move will allow the company to “continue investing in compelling content and keep increasing that investment over a long period of time”.
Adverts will appear earlier in the US and Canada, from January 29.
Customers in Germany will pay €2.99 (£2.60) while those in the US will pay $2.99 (£2.35), according to the BBC.
Prime Video costs £5.99, or Amazon Prime members can sign up for an enhanced package, known as Prime, for £8.99 per month.
This includes Prime Video, unlimited premium delivery, unlimited music streaming, unlimited photo storage, and unlimited reading within the Prime services.
The Prime annual subscription, which Amazon says offers the “best value”, offers the same services for £95 per year.
For 12 months of Prime Video, members would pay £71.88. It costs £107.88 a year for Prime monthly.
The subscription for students, known as Prime Student, currently costs £4.49 per month, or £47.49 a year for the annual subscription.
At the moment, new student customers can get a six-month trial, courtesy of Microsoft Surface, before the subscription reverts to the £4.49 per month fee.
Robert Johnson is a UK-based business writer specializing in finance and entrepreneurship. With an eye for market trends and a keen interest in the corporate world, he offers readers valuable insights into business developments.
