Affordable rural Greater Manchester town is a ‘destination in its own right’

A rural town in Greater Manchester has been hailed a ‘destination in its own right’ by estate agents who say they have never seen it to be ‘so popular’ with buyers. Homes are ‘flying off the shelf’ right now in Royton, a former mill town which sits in the stretch of countryside between Oldham and the Pennine hills, so much so that its popularity has been recognised on a national scale.

Rightmove has named Royton as one of the UK’s top 10 sales hotspots in 2024, after witnessing house sales soar by a staggering 96 percent over the last year. But despite it being so sought-after, house prices still remain affordable – which is why first-time buyers are amongst those flocking to the town to find good value homes near to Oldham and Rochdale.




As well as its spike in interest from younger homebuyers, second-steppers and families are also being attracted to the increasingly lively town centre, excellent schools and proximity to beautiful countryside – whilst still being within ideal commuting distance to Manchester.

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With the town currently in high demand, local estate agents are rushed off their feet. Oliver White, who is the branch manager at Ryder & Dutton in Royton, said: “As someone who was born and bred in Royton, it’s exciting for me to see how much it’s developed and the buzz that’s going on around it right now.

“It’s never been more popular for home buyers and I think that’s down to a few key factors. Firstly, the centre has a lot more going on these days – we’ve got an emerging independent scene with new bars and restaurants, which is bringing a fresh energy to the centre.

“Whereas people would’ve travelled to Rochdale and Oldham to eat and drink before, Royton has become more of a destination in its own right which has been great to see. That in turn has brought a younger audience to Royton, those first-time buyers and second steppers who like the fact Royton is up and coming and still relatively more affordable than neighbours like Saddleworth.”

The Barclay Pizza & Prosecco in Royton town centre(Image: Manchester Evening News)

Alongside the new bars, quality restaurants and independent shops and artisan businesses are credited with bringing a new lease of life to the town, there are plans for a facelift too. Major improvements are planned for public transport, bike and pedestrian access along the major thoroughfare Rochdale Road by 2027.

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