WATCH: Fujifilm announces two new cameras and two lenses at X Summit Sydney!

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Here’s the full pricing info:

X Summit screenshot

(Image credit: Fujifilm)

Okay, I’m not a fan of these segments with the photographers, but seeing the GFX 100S II being used in underwater housing to shoot surfing is pretty damned amazing.

X Summit screenshot

(Image credit: Fujifilm)

The IBIS unit has been upgraded, offering 8 stops using algorithmic updates.

New GFX 102MP CMOS II sensor. “Image quality highest among GFX series”

Aaaaaand here’s the Fujifilm GFX 100S II

Whinging aside, these sample shots look gorgeous.

GRRR, STOP SAYING LARGE FORMAT! I love GFX, but it’s not even true medium format! 

Jeez, bless their hearts but these photographers really weren’t put on this Earth to be presenters. 

X Summit screenshot

(Image credit: Fujifilm)

NAUGHTY FUJIFILM, tossing out the words “large format”. 

6 stops of optical image stabilization (IBIS is less / ineffective at extreme telephoto lengths)

500mm is about 396mm in full frame terms.

First, a proper lens for sports and wildlife photography: 

Makoto Oishi is here to tell us about the new GFX announcements. 

Why is the Film Simulation dial on top, replacing the mode / drive dial? 

X Summit screenshot

(Image credit: Fujifilm)

It’s wider on the wide end, but shorter on the long end, and drops from f/4.8 to f/4 at top zoom. Weather sealed, though, and now able to resolve all 40MP, unlike its predecessor. And has half-macro capabilities

(Replaces the 10-year-old Fujifilm XF 18-55mm f/2.8-4 R LM OIS)

It’s the new XF 16-50mm, as expected

NICE SEGUEWAY TO A NEW LENS

Fujifilm X Summit screenshot

(Image credit: Fujifilm)

Without IBIS, creating 40MP images isn’t possible, apparently. 

40.2MP sensor, all the clever fifth generation features such as AI autofocus. 

There it is: the Film Simulation Dial.

Looks sleeker than the X-T30, with rounder shoulders. Grip is slightly larger, but feels snug, “making it feel smaller in your hand”

It’s asuccessor to the X-T30 / X-T30 II…

Plug / apology for the X100VI. Fuji apparently prepared for double the demand of the X100V, it’s still behind. And is increasing production.

“We will be unveiling two new cameras and two new lenses”

Nice drone shot of Sydney. MAKE A DRONE, FUJIFILM!

Michael Buffer gif

(… and then he jumped ship to Leica)

(I still remember seeing Peter McKinnon kick off that launch and thinking, “Wow, the influence of influencers has really come a long way”)

Speaking of chasing Sony’s specs, the development announcement for the Canon EOS R1 yesterday got me thinking: when was the last time Canon did a big online streaming announcement like Fuji does? 

“XH3 Global Shutter. 120fps.”

“would love to see a better 23mm f2. The new fuji lenses are too danged big.  Stick with what got you here Fuji!!!!”

“Any hopes for an X-Pro 4 announcement?”

The comments section is already full of bright ideas. 

We’re only half an hour away from seeing what Fujifilm has to announce! Grab a cup of coffee and find yourself a comfy chair.

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