Supermarket giant Waitrose has relaunched its Food To Go range.
Customers will notice new packaging that is easier to recycle and highlights its higher quality ingredients.
The Food To Go range will also have updated recipes, delivering high-quality of food for all customers.
This comes as the supermarket promotes the use of higher welfare chicken, eggs, beef, lamb and pork in its sandwiches, salads and wraps.
New bold packaging is easily recyclable
WAITROSE
The new packaging will feature bold and bright designs and detail its commitment to animal welfare.
It will also be easier to recycle as the supermarket reduces plastic and this should be rolled out by the end of February.
This comes as Waitrose introduced a meal deal for the first time in August.
Shoppers can pick a main, snack and drink for £5, with new options recently added.
These include the Spicy Bean & Sweet Potato Wrap, No Chicken & Pesto Sandwich, Chicken Shawarma Wrap and salads such as Chicken, Harissa & Grains, Tuna & Sweetcorn Pasta and Chicken & Piri Piri Pasta.
Waitrose & Partners senior agriculture manager Jake Pickering said: “Waitrose is number one for animal welfare and the place to shop for quality, delicious British food.
“[Some] 100 per cent of our own label fresh meat, milk and shell eggs are sourced from British and Irish farmers and used as ingredients in our sandwiches, salads and wraps.
“Welfare standards often slip in other shops when it comes to ready-made lunch products but customers don’t have to compromise at Waitrose.
It has added new meal deal options
WAITROSE
“We are making that even clearer to our customers with our new bolder and brighter packaging.
“We are huge champions of better information for shoppers to help guide their choices in line with their values.
“We have called on the Government to strengthen animal welfare labelling so people can be in the know about how their food’s been produced, regardless of where they choose to shop.
“We have seen the success story in terms of demand for higher welfare products with welfare labelling on eggs.”
Robert Johnson is a UK-based business writer specializing in finance and entrepreneurship. With an eye for market trends and a keen interest in the corporate world, he offers readers valuable insights into business developments.
