Tom Kerridge has been blasted for charging £19.50 for the humble jacket potato at his posh pub.
The Michelin-starred TV chef, 50, has previously been slammed for charging £32 for fish and chips at Kerridge’s Bar and Grill in central London.
Taking to Instagram earlier this week he promoted the lunchtime potato dish, which is topped with a rich melted cheese raclette and Parma ham.
The pricey spud is being sold at The Coach gastro pub in Marlow, Buckinghamshire – one of the chef’s nine eateries.
But customers slammed the price with millions of Britons struggling during the cost-of-living crisis.
One fumed it was ‘taking the p*ss’ to charge so much for the staple meal that’s easy to cook at home.
Another quipped: ‘Lol these chefs are taking the pi** now. What’s next, luxury beanz on toast? Still, a fool and his money blah blah.’
Despite a pack of four jacket potatoes costing just 70p at Tesco the chef is charging nearly £20 for his creation.
Another fumed: ‘But it’s a baked potato.’ While someone else added: ‘For £20 it should be … fancy SpudULike.’
However others were impressed with the hearty dish and appeared unfazed by the price.
One person said: ‘That’s what I call classic style spud, that’s class.’ And TV presenter Lisa Snowdon, 52, added: ‘Yum.’
Kerridge shared a video of how the luxury jacket potato is made on his Instagram.
The caption read: ‘Have you tried The Coach’s famous Baked Potato? This month’s features Raclette with Sauce Reform, and let me tell you, it is a work of art.’
Two weeks ago Kerridge had a potty-mouth rant at customers after his pricey fish and chips were compared to something from a supermarket ‘frozen aisle.’
The chef – who has three Michelin stars – branded the customer a ‘d*ck’ for slamming his dish.
Taking to Instagram last week to share the recipe for the dish, Tom light-heartedly acknowledged the controversial pricing.
‘I know my fish and chips are always a hot topic. And in my opinion, you absolutely can’t beat a good fish and chippy tea.
‘The fish and chips at Kerridge’s Bar and Grill is a real crowd pleaser.’
He shared a snap of the dish alongside the recipe, but one fan was far from please.
‘Looks like something you’d get in the frozen aisle. Poor,’ Robbie McKye wrote.
Hitting back, Tom wrote: ‘Robbie, sad post mate. Cheer up buddy, say something nice, don’t be a d***.
‘It’s not a good look.’
But another customer Chris Kelly said to Tom: ‘You lose any argument when you resort to insults.
‘You don’t like criticism do you?’
Matt Brown added: ‘I usually respect you but that’s also a d*** reply.
‘His opinion is valid whether you like it or not, it looks average and overpriced for fish and chips.’
One said: ‘Unfortunately Mr Kerridge has forgotten his routes and expects these prices to be for real people.
‘Fame goes to the head.’
Another added: ‘He talks the talk, but a chippy tea doesn’t cost £37.
‘Anywhere decent in Yorkshire will get you a decent fresh fish and chips using top notch ingredients for just over a tenner.’
The 50-year-old was blasted three months ago for his £37 fish and chips at his Kerridge’s Fish and Chips eatery in Harrods.
The Market Day Fish Meal includes a piece of Cornish fish coated in Kerridge’s gluten-free batter and is served with just eight chips, Matson curry sauce, tartare sauce, and pease pudding.
Other items on the menu have also gone up, including coleslaw and peas, which both cost one pound extra at £8.50.
James Parker is a UK-based entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to the West End, he offers readers an insider’s perspective on the world of movies, music, and pop culture.
