Take-Two

GTA Publisher Lays Out Complex Entertainment Per-Hour Pricing Algorithm

GTA Publisher Lays Out Complex Entertainment Per-Hour Pricing Algorithm

Technology
Laura Adams

Take-Two Interactive CEO Strauss Zelnick has expressed his stance on how entertainment, specifically video games, should be priced, a contentious topic at ...

AI Could Make Grand Theft Auto NPCs ‘Really Interesting and Fun’, Says Take-Two CEO

AI Could Make Grand Theft Auto NPCs ‘Really Interesting and Fun’, Says Take-Two CEO

Technology
Laura Adams

Take-Two boss Strauss Zelnick has apparently sided with the machines in the ongoing AI debate currently consuming the entertainment industry. He thinks ...

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