Brand strategy

How a marketing overhaul could have saved Ted Baker

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Sophie Anderson

When Authentic Brands Group bought the fashion brand in 2022, we asked industry analysts how they would tackle reversing its fortunes. Now ...

Thanksgiving 2023: Gobble Up The Most Decadent Work From Brands

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Sophie Anderson

Feast your eyes on an array of seasonal ads, from KFC, Red Lobster, Sony and more. As we gather around the table ...