By Laura Collins, Chief Investigative Reporter, For Dailymail.Com
19:57 25 Mar 2024, updated 20:25 25 Mar 2024
- Meghan Markle announced this month that she’s launching a new luxury lifestyle brand American Riviera Orchard
- DailyMail.com has obtained the trademark application for the new venture that shows she’ll be selling cosmetics, body lotions and bath oils
- It was previously revealed that she would be selling trendy jams, butters, luxury cookware and recipe books
Not content with being the next Martha Stewart, Meghan Markle is eyeing Gwyneth Paltrow’s beauty crown as she has added cosmetics and beauty products to the wide-ranging list of goods she intends to sell through her lifestyle brand, American Riviera Orchard.
The details have emerged in a trademark application extension obtained exclusively by DailyMail.com.
The document shows that in addition to an almost exhaustive list of household goods, stationery, cookware, gardening implements, beverages, foods and condiments, the Duchess of Sussex, 42, is now determined to market, ‘Fragrance sachets; Lavender Sachets; Non-medicated skin care preparations; Bath and shower gels and salts…non-mediated hair preparations; Bath soap; Bar soap: Non-medicated hand soaps: Body creams: Bath oil: Body lotions: Cosmetics [and] Body Oil.’
The new addition also includes the sale of scented oils, air fragrance reed diffusers, fragrances, room fragrances, incense and non-medicated veterinary grooming preparations such as pet shampoo and conditioner so that even your pooch can enjoy the Duchess’s brand of luxury.
Markle announced the launch of the lifestyle brand this month with a teasing advertisement showing her arranging blousy flowers and stirring a bowl of something while being filmed in soft focus in her creamy-toned kitchen.
The video was posted to the new brand’s Instagram account in a launch that, experts say, could make her six-figures in sales in a matter of weeks.
It’s been seen as a glow-up of her former lifestyle website The Tig which she started before she met Prince Harry, 39, and while she was still just a lowly actress starring on the Amazon show, Suits.
As well as cosmetics, shampoos, hand and body soaps and oils she has already filed a trademark application to cover everything from string lights for decoration to candles, lamps, lanterns and silverware.
She will sell spices, seasonings, nut butters, jams, marmalades, and jellies, ‘edible oils and fats,’ and spreads made of legumes, garlic and sesame as well as tisanes, honey dippers and bird feeders.
The duchess also plans to sell bath, yoga and meditation mats, jewelry in the form of lockets, stationery sets, note cards and letter openers.
And since all things interior isn’t enough, she has also filed trademark applications for seeds, gardening trowels, shears and weeding forks, garden tool gift sets and a bag specially adapted for holding such gardening tools. Tote bags, leashes for pets, wine carrying cases, wine bags with handles for carrying or holding wine, pillows, furniture, drawer organizers…they are all on the list.
In fact, if you can dream it, eat it, sit on it, grow it, write with it, see it or smell it, then the chances are Markle intends to sell it.
The Duchess has said very little about the company publicly with the only hints of what is to come appearing in the form of nine cryptic Instagram posts uploaded last week and revealing the name and the logo.
But the sheer ambition of the lifestyle brand is obvious in the wide-ranging trademark application that covers every conceivable aspect of interior and exterior design, cooking and lifestyle and, now, beauty.
There will also be downloadable cookbooks and recipe books from the Duchess who has previously spoken of her love of food and cooking as well as printed copies.
Markle has long spoken of her love for vegetables and legumes – growing them and consuming them, and once called hummus, carrots and crackers a ‘trifecta snack.’
Speaking in 2016 she said she adheres to a vegan diet during the week and is more flexible on weekends.
She said, ‘I don’t just take care of myself for aesthetic reasons but because how I feel is dictated by what I’m eating, how much rest I’m getting and how much water I’m drinking.’
Even her children Archie, four, and Lilibet, two, love vegetables she said in an episode of her podcast, Archetypes.
The Duchess is credited with having helped her husband Harry shift to a healthier diet with more smoothies and less meat.
And while the vast scale of Markle’s commercial ambitions may raise eyebrows the products themselves are positively pedestrian when compared to the sort of fare available on Paltrow’s Goop.
Paltrow infamously sold a $66 ‘jade egg’ with claims it could help ‘feminine energy’ when inserted into the vagina.
Goop had to pay $145,000 after prosecutors from 10 counties in California sued for misleading advertising in relation to the product.
James Parker is a UK-based entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to the West End, he offers readers an insider’s perspective on the world of movies, music, and pop culture.
