Today, Marks & Spencer announced that it will be rolling out its popular ‘Refilled’ initiative in more stores across the UK.
After a successful trial in six branches last year, the scheme will be expanded to a further 19 stores, making the total 25.
The retailer explained that M&S ‘Refilled’ allows customers to choose from 10 pre-filled, own-brand homecare products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids.
The initial purchase will set customers back £2 (including the cost for the returnable bottle), which can be brought back when empty.
‘Refilled’ was launched last year in six locations
Marks & Spencer
Once returned, customers are given a £2 voucher which can be redeemed against a second purchase in the Refilled range.
The scheme has proven popular so far, with more than 10,000 Marks & Spencer customers taking part.
The expansion into more stores is expected to remove around 150,000 pieces of plastic, supporting M&S’ Plan A target to remove one billion units of plastic packaging by 2027, on their roadmap to net zero by 2040.
The most popular M&S product to date has been the Citrus Washing Up Liquid.
‘Refilled’ was launched last year in M&S Aintree, Bluewater, London Colney, London Stratford, Stevenage and Vangarde.
Full list of M&S stores set to launch ‘Refilled’
Camberley
Cheshunt
Falkirk Central
Hackney
Hedge End
Hempstead Valley
Kingsley Village
Leamington
Liverpool One
Meadowhall
Mosely
Oatlands Harrogate
Purley Way
Silverburn Glasgow
Silverlink Newcastle
Stockport
Tolworth
Wolstanton Stoke
York
‘There is high demand for refillable and great value options’
Marks & Spencer
Head of sustainability at M&S Food Lucinda Langton commented on the initiative.
She said: “At M&S, we want to support our customers to live more sustainably.
“We know they care deeply about us reducing plastic packaging and are continuing to look for ways they can make small changes in their everyday lives.
“Our Refilled scheme has proven hugely popular – showing there is high demand for refillable and great value options – so we’re delighted to be able to introduce this into even more of our stores across the UK this month.”
Robert Johnson is a UK-based business writer specializing in finance and entrepreneurship. With an eye for market trends and a keen interest in the corporate world, he offers readers valuable insights into business developments.
