She has been a firm favourite in the jungle from the very beginning.
And Josie Gibson, 38, could be deemed the Queen of the Jungle already due to the number of lucrative offers that have been reportedly flying in for her.
Despite there being a week to go before the winner of the ITV show is revealed, the Bristol-beauty is in high demand, thanks to her authentic jungle persona.
And whilst big brands are hoping to work with the mum-of-one, it is This Morning who will get priority where she will host throughout the week.
According to The Sun, Josie, will co-host This Morning leading up to Christmas and during select days in the New Year, regardless of her I’m A Celebrity outcome.
Bosses are said to be ‘really happy’ with how Josie is coming across on the show, where she has been ‘fun, genuine and caring’ and want her to front the prime time morning show more, not just on her regular Friday slot alongside Craig Doyle.
A source said: ‘Offers are already coming in thick and fast since she entered the jungle.
‘Josie already had a loyal fanbase but it has massively grown since she went in.
‘She could be seen to pocket a lot of cash in commercial deals and endorsements where she will be able to pick and choose what she wants. She will be very hot property.’
MailOnline has contacted ITV for comment.
It is a huge milestone for Josie, who, after winning Big Brother in 2010, found herself at a bit of a loose end and not able to find work, but it seems her resilience paid off.
Having entered the jungle with a six-figure fee, she is now highly sought-after, justifying her decision to temporarily leave her son, Reggie Bond, five.
Reggie touched down at Brisbane Airport for his first trip to Australia to be there to greet his mum at the bridge when she leaves I’m A Celebrity.
Sporting a Team Josie T-shirt while sitting on a baggage trolley, Reggie proudly declared: ‘I think that my mummy’s going to win’.
Reggie, who is used to sleeping with his mum every night, was joined by the This Morning presenter’s best friend Mia Williams, also from Bristol, who has been looking after Reggie and her son, Romey Williams.
The trio touched down at Brisbane Airport at 9.45am and Ms Williams said: ‘He’s coped really well considering she’s been gone for a couple of weeks now.
‘It’s the longest they’ve been apart, it’s obviously tough all around but he’s been dealing with it well but it’s tough for her you can see that.
‘She is missing him but she’s doing it for him – she wants him to see her on the TV.’
While Josie has been in the Jungle, Reggie stayed with his father, Terry Bond, a property developer who has known the Big Brother star for over 20 years.
The pair started dating in 2017 but split up in 2018 when Reggie was five months old.
James Parker is a UK-based entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to the West End, he offers readers an insider’s perspective on the world of movies, music, and pop culture.
