Hit Me Hard And Soft: What makes Billie Eilish’s records ‘eco-friendly’?

Each year, the UK’s vinyl habit is estimated to produce the same amount of emissions as 400 people.

But Billie Eilish is hoping to change the record with her new album Hit Me Hard and Soft, which came out on Friday.

Albums will be pressed on to recycled or eco-vinyl and the packaging will also be made from recycled materials.

There’s scepticism about how much difference that can really make when it’s linked to a huge world tour.

But Billie is keen not to be the Bad Guy, and has also been praised for drawing attention to sustainability in the music industry.

In an interview last month, external, the singer told Billboard she and her team were doing everything they could to minimise waste “in every aspect” of her music.

“My parents have always kept me well informed and hyper-aware that every choice we make and every action we take has an impact somewhere or on someone, good or bad, and that has always stuck with me,” she said.

At a record press in South Wigston, Leicestershire, BBC Newsbeat was offered a behind-the-scenes glimpse of the process of making records more sustainable.

“Factories are so different to when I first started,” says Karen Emanuel, CEO of vinyl manufacturers Key Production.

Most important are the ingredients. Records are made from PVC, a type of plastic which takes centuries to decompose.

And a key ingredient is oil – a fossil fuel.


Denial of responsibility! Elite News is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
DMCA compliant image

Leave a comment