By Eirian Jane Prosser and Rory Tingle
11:20 04 Feb 2024, updated 12:16 04 Feb 2024
A former NHS doctor turned Apprentice star has been branded ‘vile and sexist’ for spearheading a ‘foreign bride service’ to help British Muslim men who are ‘sick of feminism’ find wives abroad.
Dr Asif Munaf, a candidate in the next series of The Apprentice, has been slammed for suggesting there is too much feminism in the UK and claiming women who work in the corporate world ‘have very high testosterone levels’.
The Sheffield-based former medic, who now owns a wellness brand, under the University of Masculinity – Muslim Passport Bros helps pair up ‘professional brothers of the UK’ with women in North Africa, the Sun reports.
In a resurfaced video he claimed there was ‘a real problem in the UK’ where women ‘absorb a lot of masculine ideals in terms of competitiveness and being blunt’. He also asked in another clip ‘have you ever met a beautiful feminist?’
The revelation comes just days after the doctor was forced to take part in diversity and inclusion training by the BBC after he was accused of making a string of ‘anti-Semitic’ comments online.
His most recent comments have sparked backlash from Labour MP and women’s rights campaigner Jess Phillips who called out the BBC for recruiting Dr Munaf for the show’s 18th series.
She told the newspaper: ‘This is a vile and sexist attitude that sees women as something that can be traded for servitude and subservience. There’s a word for that – slavery.
‘The BBC should have done their due diligence, spotted this and barred him from the show.’
Throughout the unearthed footage Dr Munaf discussed the marriage service. He said: ‘A lot of brothers have got sick of feminism in the West generally.
‘Being in the corporate world as a woman all of your life, you are going to rub shoulders with a lot of men.
‘That is osmosis — you are going to absorb a lot of masculine ideals in terms of competitiveness, being blunt — it is a real problem in the UK.’
The comments were made in September as part of the 34-year-olds Masculine Mastery series.
He said: ‘We actually set up a service in the summer, my friend and I. It is called the University of Masculinity — Muslim Passport Bros.
‘We have to help vet a lot of sisters in Morocco and match them with appropriately aged guys in the UK, guys who are professionals. We match them with the correct ladies in Morocco.
‘It is going well because there is a huge gap in what the women offer in the West and what the brothers want.’
The former Dragon’s Den star boasts of his ‘extremely high IQ’ and good looks.
The University of Masculinity account on X previously retweeted a series of posts by the misogynistic influencer Andrew Tate.
Tate, 37, his brother Tristan, 35, and two Romanian women – Luana Radu and Georgiana Naghel – were indicted in June for human trafficking, rape and forming a criminal gang to sexually exploit women – allegations they deny.
Speaking of women living in the UK the doctor said: ‘You know women who have very high testosterone levels — corporate ‘boss babe’ mentality. Brothers are like, ‘Khalas [stop] I am done with this mentality, I am going to Morocco.
‘I have noticed that part of the world is probably one of the least prone to feminism at the moment because even in the Middle East I have seen remnants of feminism coming through.’
He is also said to have posted an Instagram clip titled ‘Don’t Trust What Women Say’.
Dr Munaf told MailOnline: ‘My coaching service is aimed at the specific demographic of divorced practising Muslim men. I do not offer a service for men to travel to find a wife. Rather, my job, as a coach, is to let them know this is an option.
‘As a coach I look at their mental health, finances and fitness, amongst other factors. I believe that for these divorced Muslim men to again find happiness with another partner they need to match with a woman who holds the same cultural and religious beliefs.
‘I advise that they may find this abroad rather than in the UK. The beliefs I hold and have shared are based on the values that I was brought up with.’
MailOnline has contacted the BBC for comment.
Last week, it emerged that Dr Munaf had made comments on X where he said that Zionists are a ‘godless, satanic cult’ who look ‘odiously ogre-like’, and said he hoped his children were ‘ strong enough’ to ‘overcome the trial of the Zionist antichrist’.
A spokesman for The Apprentice said: ‘After filming had taken place, we were made aware of concerns over social media posts that Asif had made after he had left the process.
‘As soon as we were alerted, we took immediate action and spoke to Asif in detail on this. Asif took part in specialised training to understand why his posts may cause offence. We are committed to providing an inclusive environment on and off screen.’
A source added that the contestant would not have been able to participate on the show if his comments had emerged before filming took place.
Dr Munaf said in a statement earlier: ‘I apologise for any offence caused by my online content/social media. It was not my intention to offend anyone, and I am of course open to all views.
‘The beliefs I hold and have shared are based on the values that I was brought up with.’
As of Thursday three of the tweets remained online. In one he wrote: ‘My sons have been alive during a once-in-a-century pandemic and an apocalyptic genocide during their first five years on earth.
‘I pray they are strong enough physically, spiritually & psychologically to overcome the trial of the Zionist antichrist. Hard times create strong men.’
Another, from December 20, said: ‘Since the genocide began, Muslim Zionists have crawled from under their rocks. I knew of a few before the current ethnic cleansing.
‘By [sic] the sheer volume is staggering. Many are unsurprisingly from the Indian subcontinent Colonial inferiority complex. Hideous ogre-like creatures.’
Dr Munaf appeared on Series 15 of Dragon’s Den where he pitched his smoothie company ‘DATE Smoothie’ and attempted to win a £50,000 investment for a 10 per cent stake.
But he was turned away by the dragons, who said his ‘thinking was completely wrong in terms of his brand’.
He later described his rejection on Dragons’ Den as his ‘biggest business fail’, adding: ‘Was far too early but I learnt some great business insights from the Dragons.’
Dr Munaf described his biggest business success to date as ‘launching a business whilst working 12-hour shifts as a doctor during Covid’.
He also boldly describes himself as ‘Beauty, brains, body and business’ on his CV, and hopes to win Lord Sugar over with his business plan focusing on vitamins and supplements.
‘I’ve got an extremely high IQ. I’ve got an extremely high bench press. And to top it off, I’m quite good on the eyes,’ he said.
‘With my range of vitamins and supplements, I would make sure [Lord Sugar] is fit, sharp and firing for at least another 20 series!’
The 2024 Apprentice intake is battling for the £250,000 investment and mentorship are as varied and bloodthirsty as ever, with the candidates ranging from a UK Garage artist to two pie company owners to a pharmacist to a yoga teacher.
James Parker is a UK-based entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to the West End, he offers readers an insider’s perspective on the world of movies, music, and pop culture.