It is known for its entertaining content and Friday morning was no different.
But during the two and half hour episode of This Morning, Dermot O’Leary was forced to apologise to viewers after the show inadvertently aired an F word.
The mishap occurred when rapper Tinie Tempah’s explicit song ‘Pass Out’ played in the background during a segment of the show.
As co-host Alison Hammond introduced an upcoming slot with Tinie, the volume of his song increased, revealing the explicit language.
The rapper could be heard saying the lyrics: ‘I’m a star and I brought my f*****’ cast out.’
After the break, Dermot apologised, acknowledging the inappropriate language saying: ‘Welcome back to This Morning and apologies for that swear word you might have heard just before the break.’
Viewers took to social media to express their shock and delight at the same time.
One said: ‘Pretty sure they just played the F word on Tinie Tempah’s song on #ThisMorning’
A second penned: ‘They didn’t bleep out that Tinie Tempah song……#ThisMorning’
Another wrote: ‘Naughty #ThisMorning, someone did not listen to that Tinie Tempah track very carefully!!!’
A fourth user jopked: ‘I’m sure #ThisMorning has just played Tinie tempah saying ‘f****g’ at 11:31am’ followed by a crying emoji face.
Writing on X a fifth person said: ‘Oops, #ThisMorning played the uncensored version of Tinie Tempah’s ‘Pass Out’!’
Making light of the blunder, another user pretended to be Davina McCall from her Big Brother Days and imitated: ‘Coming up…’Tinie Tempah you are live on ITV1. Please do not swear’ #thismorning’
The incident followed another instance earlier in the week where Dermot had to apologise again for explicit content being used on the show.
On Thursday, The Traitors fan-favourite appeared on This Morning to discuss her dramatic exit and had viewers at home in stitches, when she accidentally said ‘s**t’ while on the live programme.
The icon, 63 who appeared on the BBC reality show with her videographer son Ross, 28, was talking to Dermot and Jodie Gibson about how their family connection hadn’t been discovered by the remaining players, but that Ross nearly gave the game away within minutes of the show starting.
She said: ‘He made a mistake within two minutes of getting on the train.
‘He was going to say he was from Blackpool which allowed me to say Lytham then I wouldn’t have to lie, and Johnny came in and said ‘what’s your name? Ta da da, where’re you from?’ And he said ‘Lytham’.
‘And I went ‘s**t’, and then Johnny said ‘where are you from?’ and I said ‘Ireland’.’
Josie pulled a slightly panicked face, while Dermot hesitated before jesting: ‘It doesn’t sound like great Faithful-like language to me. I can only apologise. Rude.’
Fans took to X, formerly known as Twitter to praise Diane for her potty mouth, calling her ‘the newly crowned Queen of television’ and ‘iconic’.
She added: ‘I think Ross would be a very good Traitor. I want Ross to win obviously. Or Molly or Evie.’
Diane continued: ‘We all stay in touch, very supportive. It’s a game, it doesn’t take away from who they are. You have to keep that in your mind, it’s mentally exhausted. You’re working for the same aim, filling the money pot and then killing each other.
‘It’s a fabulous game. I loved it and I would be back in, in a heartbeat. Particularly the missions.’
James Parker is a UK-based entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to the West End, he offers readers an insider’s perspective on the world of movies, music, and pop culture.