Believe it or not, it’s that time of year again, when your TV screens will be filled with festive commercials as retailers race to the bag the title of best Christmas advert.
And one of the first to be launched is Boots’ – with the British health and beauty brand unveiling a heartwarming Christmas advert that focuses on a young girl and her mother travelling to the North Pole to give Santa a gift.
Armed with a shopping bag filled with gifts, the pair embark on an epic journey together, from the local high street to the snow-capped landscapes of Santa’s home.
On their travels, kind strangers help them on their way, and, in return for their generosity, the girl gifts a special item from Boots to show their appreciation.
From a Dyson Airwrap for the pilot, to a Benefit Volumizing Mascara for the train conductor, by the time they reach Santa, they have just the one gift left… a pair of Boots Travel Flight Socks, perfect for the big journey ahead of him.
The film begins with a cheery mother and her young daughter as they exit a Boots superstore.
While ‘I’m Gonna Get There Somehow’ by Val Doonican plays in the background, the young girl suddenly stops, clearly spotting something amiss.
Her cheery demeanour vanishes when she spots someone busking on the snow-filled pavement, alongside a miniature version of Santa.
Armed with a Boots shopping bag filled with gifts, this marks the beginning of an epic journey together for the family, as they embark on a mission to deliver presents to Father Christmas himself – ensuring to extend the same generosity to others along the way.
The festive ad sets out to remind viewers that there is a present for everyone when you shop at Boots.
Pete Markey, Chief Marketing Officer at Boots said: ‘At Boots, we want to help customers to celebrate the people who deserve to be appreciated.
‘Family, friends, colleagues, or anyone in the local community who has made a difference to their lives this year.
‘Christmas is the perfect time to express our gratitude to others and with our extensive range of great value gifts and amazing offers, Boots really does have something to help make everyone in your life feel valued this Christmas’.
Nearly 50 per cent of Boots’ seasonal gift range is priced at £10 or less, plus customers can snap up amazing deals all season long, with the much-loved Star Gift programme, biggest ever Black Friday and more Price Advantage offers than ever before.
The Boots Christmas advert follows the release of other festive productions, including a star-studded ad from M&S Food.
Dawn French returns as the M&S Food fairy in this year’s festive advert, where she is joined by Hollywood actors and Wrexham football club co-chairmen, Rob McElhenney and Ryan Reynolds .
Meanwhile, Lidl hopes to pull on the heartstrings of the nation with their advert, which sets out to remind viewers about the power of small gestures.
Very’s advert Let’s Make It Sparkle, debuting flamboyant flamingo characters Cherry, Kerry, and Terry alongside remastered Girls Aloud track Merry Christmas, Everybody.
Meanwhile, Lidl’s heart-warming Christmas ad reminds viewers of the power of small gestures.
Brimming with Christmas spirit, the advert tells the story of an adorable raccoon who goes above and beyond to make one little boy’s day extra special.
Robert Johnson is a UK-based business writer specializing in finance and entrepreneurship. With an eye for market trends and a keen interest in the corporate world, he offers readers valuable insights into business developments.
