Aldi is constantly announcing exciting products and the latest is a foodie Specialbuy.
The supermarket has revealed that the viral Flake Bake beef patties will return to Aldi shelves on August 22 following “sell- out” success.
Aldi said: “Paul Williams, 54, and son Mike Williams, 33, who run a Jamaican patty bakery in Peckham, South London, will have their Flake Bake Beef Patty (99p, 140g) restocked in Aldi stores nationwide from August 22, just in time for the Notting Hill Carnival.
“The father and son duo featured on hit Channel 4 show Aldi’s Next Best Thing – where small businesses get to pitch to Aldi bosses – and won a life-changing contract to supply 25,000 Flake Bake Beef Patties to over 1,000 Aldi stores nationwide.
‘Flake Bake was inundated with requests for the patty to return to Aldi stores’
Aldi
“The winning patty was an instant success with shoppers declaring their love on social media with comments such as ‘…the best patties in the UK’ and ‘I grabbed a dozen!’
“What’s more, Flake Bake was inundated with requests for the patty to return to Aldi stores, with shoppers asking, ‘Will you be regularly stocking your patties in Aldi?’ and commenting ‘@aldiUK needs to place a larger, regular order’.
“Now, those in knead of a patty fix can pick up the flaky delight in stores once again. Bursting with authentic Caribbean flavours, each handcrafted Flake Bake Beef Patty uses the freshest ingredients.
“With a spicy ground beef filling, the medium-heat Jamaican treat comes wrapped in an incredibly flaky, deep golden yellow pastry crust, perfect for those wanting to get into the Carnival spirit.
“Since appearing on the show, the independent, family-run business has catered for the Jamaican High Commission UK, been recognised in this year’s UK Black Business Show and HSBC UK Top 25 Black Entrepreneurs to Watch list and nominated for Small Business of the Year at the Lloyds British Business Excellence Awards.”
The Flake Bake Beef Patty will return to Aldi as a Specialbuy. These are the “unique and exciting products that you find at Aldi – from DIY, kitchenware, garden furniture to sports, camping and everything in between”.
Managing Director at Flake Bake Mike Williams said: “It’s not every day you get to say you’ve got a major UK supermarket stocking your product.
“We know fans can’t wait to get their patties and we hope those new to Flake Bake enjoy this fantastic product just as much.”
Managing Director of Buying at Aldi UK Julie Ashfield said: “The demand we’ve seen for Mike and Paul’s patties has been unprecedented. The product is outstanding and it gives me great joy to bring the patties back to shelves.”
Flake Bake Patties has garnered a lot of social media interest. An Instagram post by @flakebakepatties and @meaningfulmike (co-founder of Flake Bake Patties) this morning shared the exciting news that they would be returning as a Specialbuy “for one week only”.
LATEST DEVELOPMENTS
‘We know fans can’t wait to get their patties and we hope those new to Flake Bake enjoy this fantastic product just as much’
Aldi
One fan said: “We need them permanently, with vegetarian/vegan options too.” Another said: “Yeahhhhhh let’s goooooo!!!”
Under other Instagram posts about the Aldi and Flake Bake Patties partnership, one social media user said: “Those patties are wicked.”
Back when Flake Bake Patties were first stocked at Aldi, a social media user said: “We just made a trip to @aldiuk to pick some of your patties earlier. Just cooked and ate them and they were all we hoped they’d be, delicious and fresh!
“Hopefully they keep selling them long-term as we’ll keep buying @aldispecialbuysuk.”
In other supermarket news, Aldi “comes to the rescue” with a “viral” product that could help all Britons in their homes.
Robert Johnson is a UK-based business writer specializing in finance and entrepreneurship. With an eye for market trends and a keen interest in the corporate world, he offers readers valuable insights into business developments.
