Would YOU try the faux freckle trend? New beauty treatment sees women tattooing beauty marks on their faces

The beauty marks – which occur naturally as extra patches of pigment under the skin and are also known as ephelides – are inked on the customers’ cheeks, nose and forehead areas.

The semi-permanent tattoos have become popular in recent times, as people turn what may once have been seen as a flaw into something to be celebrated. But while some people like the art, others asked if it’s a ‘joke’.

Tattoo artist Mary Wicijowska posted the short clip and asked her fans: ‘What do you think?’

Clearly proud of her work, she revealed a compilation of clips featuring seven women who had recently been inked.

While some people’s freckles were placed sparsely around their faces, others seemed to have a concentration of freckle tattoos around the centre, situated just under their eyes.

While the tattoos appear a bright red at first, they eventually settle down to a more subdued colour, giving off a natural look.

After some people questioned the trend, in another video, Mary explained that she used a specialised ink to create the faux freckles so they would only last for ‘two to three years’. She also took the time to reply to questions about the process.

She said: ‘Guys you’ve got to chill out. These fake freckles – tattoo freckles – are not going to stay on our faces forever.

‘The ink I’m using is going to fade away within two to three years depending on your skin and how you take care of it.

‘We’re not going to be 80 with freckles okay. This is not a regular ink. Like I’ve got tattoos myself right. This is not the same ink.

‘And also it’s not going to turn blue, purple, red, green or none of these things okay’.

She hinted that the tattoos appeared more natural looking as time went on.

Using herself as an example, she held her face up to the camera to give viewers a detailed look at her own faux freckles, which she said were first done ‘over two and a half years’ ago.

The freckles were barely visible and had turned a pale grey/pink colour, leaving no indication they were artificial.

‘They’re not turning green’ she continued. ‘And they look super cute. Come on relax’.

One viewer said they were ‘glad’ about the trend: ‘It’s weird cause I’ve always looked at freckles as blemishes that made my skin look uneven and looked bad when I tanned. Glad to know it’s a trend now’.

Another called it ‘cute’: ‘Thank goodness I went to the healed ones after because now I think they are cute’.

‘I was bullied for my freckles and now some people have got freckle tattoo???’ asked another.

‘Is this genuinely a joke?’ asked one more.

Meanwhile someone else said: ‘Looks like bad acne’. 

The video has since been viewed a staggering 25 million times and has garnered over 14,0000 comments.

The news comes after one woman revealed she has freckles tattooed on to her nose and cheeks to last all year-round.

Although Paula Jones has natural freckles, she misses them when they fade in winter and so was inspired to have them filled in.

‘Growing up with red hair and freckles I had to cope with a bit of bullying, but as I’ve got older I’ve embraced both, particularly my freckles,’ says Paula, 33, who works in catering and lives in Manchester with her two children aged 11 and two.

‘But they’re only visible for a few months a year, then they fade, leaving me feeling much less confident.’

Paula has had her fair eyebrows tattooed with semi-permanent make-up since the age of 21. So she reasoned that someone must surely offer freckle tattoos.

She insists she wasn’t worried about any of the risks of tattooing the delicate skin of her face.

‘If I didn’t like them, the worst case scenario would be that they’d fade after a year or two,’ she says.

Happily, she adored the result and said she wouldn’t be without them.